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In an effort to attract a younger audience, DDB and the New York City Ballet commissioned artists Patrick McNeil and Patrick Miller--aka Faile-- to produce original works of art for two dedicated performances. In addition to the the Great Tower of Faile, the artists created more than 5000 hand painted blocks; after the show every audience member walked away with a one-of-a-kind piece of Faile art and a permanent reminder of the Art Series performances.
http://arrestedmotion.com/2013/02/openings-faile-les-ballets-de-faile-lincoln-center/