Two oranges + Colin Jost make for a surreal encounter, and prove that not even Colin’s comedy prowess can outshine a Blue Moon.
When New York introduced its first new subway map in 50 years, we noticed something interesting. It’s a hot dog! And it’s pointing to the home of Nathan’s Famous, the brand that put hot dogs on the map. We worked with the MTA and social media influencers to make it a thing.
For the most recent Gift of Life activation, we partnered with Mars/Wrigley and Labcorp to create Hero Gum, a first of its kind registration kit that pairs a stick of gum with a scientifically validated method for DNA Collection. The gum debuted at Citi Field, where hundreds of samples were collected.
After transplants, donors and recipients end up sharing the same DNA. We connected two names, real donors and recipients, by a shared letter. Each URL was the date of an actual transplant and featured the story as told by the recipient and donor themselves: two sides of the life-saving story.
I’ve been leading production on Kroger since 2021, overseeing all aspects of craft and production output. Production outputs over 500 assets per year, and includes animation, live action, activations and, most recently, AI. Brand recognition for Kroger’s animated Krojis now competes with the the Target Bullseye. And Kroger’s engaging and heartwarming holiday spots are deservedly earning a place in holiday consumers’ hearts
In 2020, Aflac became an official partner of March Madness. Three celebrities, 5 puppeteers, one off-road desk and a beyond amazing team led to the work becoming Aflac’s most successful campaign since they introduced the duck.
To launch Rhianna’s fragrance, we partnered with NYC Floral Artist Mr. Flower Fantastic to create three unique billboards made out of the same flowers that are used to create the base floral notes in the fragrance itself. This gave a one-of-a-kind sampling opportunity to passers-by in New York, London and Paris.
Cotton gave me the opportunity to work on multiple types of productions: experiential and activations, big tv and social; by far the most fun has been redoing their classic and well-loved jingle with a variety of celebrities, who we then had the pleasure to capture on camera during multi-day shoots. These are a few of my favorites.
In an effort to attract a younger audience, DDB and the New York City Ballet commissioned artists Patrick McNeil and Patrick Miller, aka Faile, to produce original works of arts for two dedicated performances. In addition to the the Great Tower of Faile, the artists created more than 5000 hand painted blocks; after the show every audience member walked away with a one-of-a-kind piece of Faile art and a permanent reminder of the Art Series performances.
http://arrestedmotion.com/2013/02/openings-faile-les-ballets-de-faile-lincoln-center/
Inspired by WWII’s iconic Rosie the Riveter, Cotton Incorporated honors the strides women have made in the workplace. Joining forces with denim designers Emily Current and Meritt Elliot of denim brand The Great, Cotton Inc. reimagined Rosie’s original cotton jumpsuit for the women who are still breaking barriers today. Each limited-edition jumpsuit incorporated authentic WW11-era denim, connecting those women with the Rosies of the past.
The Campaign showcased women who, like Rosie once did, are breaking barriers in traditionally male dominated fields. It included professional soccer champion Carli Lloyd, The Great founders, youtube personality and welder Barbie the Welder, architect Julia Gamolina and Black Girls Code founder Kimberly Bryant.
This installation and film, created in collaboration with Nexus Interactive Arts, began with the premise that mannequins were refusing to wear non-cotton clothing. The installation invited and encouraged public participation, and we created an animated film of the event. Over labor day weekend in 2013, hundreds of New Yorkers waited in line to join the protest and have their photos taken with the mannequins and posted to their social media outlets. Once the film launched, over 100,000 people had "joined the movement" at cottonornothing.com.
http://www.psfk.com/2013/09/nude-mannequins-protest-nyfw.html
http://www.adweek.com/agencyspy/naked-mannequins-abound-in-cotton-or-nothing-protest-from-ddb-ny/55134?red=as
While consumers are aware of Cotton as a brand, they don’t always see it as cool or relevant. This campaign aimed to change that.
Cotton has always been and always will be at the forefront of self expression.
With very little budget for production, media or PR I sought out and negotiated partnerships with Hypebeast and Opening Ceremony to collaborate on the campaign materials, a launch plan and the tee shirt itself.
Using films from the film festival’s retrospective series, this campaign celebrates the timelessness of great storytelling by utilizing one of the world’s oldest forms of storytelling: Egyptian Hieroglyphics.
We found and partnered with an Egyptologist from Brown University, who helped us develop an alphabet for each story, combining classic images from Apocalypse Now, The Simpons, Say Anything and This is Spinal Tap with phonograms and classifiers from the ancient language to create over 270 hybrid glyphs and symbols. We also made an app that translated it all back into English simply by using your phone.
Recognition for this project included 2 Gold Lions, 2 Gold Andys, 2 Wood D&AD Pencils, 4 Gold Clios, 1 Silver & 1 Bronze LIA and 10 One Show shortlists.
